Shipping Boxes. You never really think about them until you get a bad one. Then it is the only thing you can think of. For the past six months all I have been focused on is the development and manufacture of Freedom, and I never really thought about what happens when someone actually buys a bottle.
Ok that isn’t entirely true. I had nightmares that no one would buy it. And I had fantasies about it becoming the next fad for the likes of Tom Brady and Oprah. But the little thing about what I do with this super cool bottle of an invention I researched and labored on…what about that?
I mean I spent a lot of time working with graphic designers on the bottle. Figuring out the colors, shape, lid color, the metallic background. All these little things that normally I wouldn’t really pay attention to. All of that made me think I had everything figured out.
Turns out I didn’t.
I shipped the first bottles of Freedom yesterday night. In USPS Priority Envelopes. I thought it was a nice touch for me to pay extra to have the bottles shipped faster. But as I looked at the packaged bottles I realized…they looked shitty. Not like I had done a sloppy tape job, but like the way a present wrapped by a five year old looks.
Those of you who had enough faith to be the first to order are the ones who are getting the worst packaging. Yea, sorry about that. I really thought I had it together, but I had forgotten something I learned in during my time with special operations: The difference between good and great is measured in how well you do the basics. It isn’t about being amazing at one thing. It is doing the simple, little things well, over and over again.
I now have boxes perfectly sized for my bottles ordered and on their way. And I was thinking about getting rid of this pile of USPS Priority envelopes I brought home. But maybe I’ll keep them around, just to remind me that doing the little things well every time is what success is made of.
I’ll get back to work here, but while I’m busy re-learning life lessons, hopefully you remember to bring your full selves to life every day. If you are looking for a solution to your inflammation, check out Freedom, the first supplement to combine the eight most effective anti-inflammation compounds to give you a chance to fight inflammation naturally.