Yea, I just did that. It is corny, sorry. But the single most frequent question I have had over the past week has been “why does your supplement cost so much?” Not an unreasonable question for a product that is nearly $100 for a month’s supply. So without further ado, here is why Freedom isn’t free.
Typical supplement pricing is dependent on three factors: ingredients, quantity, and packaging. This list is largely in order of how much of an impact they have on price. Freedom’s price is mainly a result of the first one. I declined to pay $7-8/bottle for the packaging I wanted, and realistically if I had cheap ingredients, the cost per pill would be less.
Freedom is a combination nine different ingredients, which even without going into any more detail, would suggest it has to be more expensive than any single one of those ingredients.
In this case the combination isn’t actually what is driving up the price, I could have made Freedom cheaper. This spring I spent a lot of time talking with manufacturers, and received quotes that varied dramatically. Two in particular were almost eight times more than the others. Those two quotes were so far outside the other ones that I called those manufacturers and asked them why they were so much. Both of them had the same answer “we are quoting you the strongest potency, highest absorption rate ingredients.”
That floored me. I thought, generally speaking, cinnamon is cinnamon and pepper is pepper. The more I researched, the more I realized, the knock off version of ingredients is the easy way out. It is the route that all too many companies take in their quest to get a piece of the multi-billion dollar supplement market.
I founded Fully Human to be the better way of doing supplements. Fully Human isn’t going to beat Costco on price or quantity. It is the best brand you can buy. It will replace dozens of pills with two that give you the right amount at the right time, and deliver the right results.
That’s why after realizing the option was cheap ingredients or there really wasn’t a choice for me. If I was going to invent a new supplement formulation based on clinical research; I needed to use the ingredients that were as close to clinical quality as possible.
There are plenty of people who will keep telling me that Freedom is too expensive for them,and that is fine. I will not compromise quality to turn a profit. I will guarantee you that Freedom will be the best anti-inflammation supplement you have ever taken. If it doesn’t work – email me – I’ll refund you 200% of what you paid.
What do you have to lose?